Top 6 makeup products from H&M Beauty

This is a makeup line that I feel is totally underrated and not enough people focus on. A lot of people I’ve talked to didn’t even know H&M had their own beauty line in the drugstore price range.

I know availability differs a bit from country to country. Where I live h&M offers quite a large selection of makeup brands like NYX, Maybelline, L’Oreal and a few more in addition to their own line. Parts of the reason may be that we don’t have any drugstores. Ulta does not exits (and they don’t ship here either), and all the typical stores for makeup sell only luxury makeup brands like Dior, Guerlain, Chanel, Lancôme and so on. So we don’t really have any bigger stores that sell drugstore brands. For me where I live, H&M actually has the very best selection of drugstore makeup and it’s my go-to whenever I want to shop in store.


Other places only have the H&M beauty line available online. This beauty line is not available in China though, because they want to keep the line cruelty free.

Either way, this brand is worth having an extra look at, so I wanted to do a post with 5 of my favorite items from the  brand. I was not able to decide to go for just 5, so in the end I ended up with 6. I just could not take any of these away!

H&M Cream Lipstick: These are luxury lipsticks for 9.99$. The formula on these are amazing and they really feel high end. Unfortunately the packaging is far from luxurious, but still I keep reaching for these over and over again. The formula is so rich and creamy and comfy to wear it’s amazing that you can get such a good lipstick from a drugstore priced brand. My absolute favorite is “Creamy Chestnut” which is a beautiful peachy nude. I am certain I will pick p more nudes from this line, and I highly recommend them!


H&M Pure Radiance Powder Blush: These are off course blushes that I love, otherwise they would not be in this post. But they are just so good! There is just something about how flattering the colors look, and how easy they are to apply. The feel and result it gives is so similar to a high end product and I don’t really know how H&M does it. The packaging again is sort of a sad story, but the inside is so good.

They got plenty of colors to pick from. The formula is sheer but buildable which is what makes it so foolproof to apply. They price again is 9.99$ but I often see these on sale for just a fraction of the price. H&M seem to change up their color selection quite a bit and you will regularly find their blushes and lipstick on sale for just a few coins, so make sure you check out if they have any on discount before looking at the full priced blushes. Either way, they are a bargain.


H&M Radiant Bronze Island Hopper Glow Powder: A beautiful baked radiant bronzer. My favorite way of using this is just as a topper on my regular bronzer to add a little bit of glow. Or you can use it on it’s own to really get that bronze goddess glowy beach queen kind of look.

This one is so glowy it could even be a highlight on deep complexions.


H&M Colour Essence Eye Pencil: I got a lot of these and there is a reason why. First of all they are 6.99$ but often found on sale. The selection of colors is great and you find everything from blacks, browns and nude to those fun popping colors that we love. There really is a pencil for everyone within this line.

They are pigmented and very smooth, so they can be used on the waterline as well as smudged on the lash line or even as a base for your eyeshadow. They will last all day on your lash line, and even have very decent staying power in the water line as these set and are not easily rubbed off.

I use these all of the time, and you can very often see them featured in the list of products under my makeup looks.


H&M Delicate Pearl Illumination Lustre Powder: This may look like your standard highlighter that everyone has e version of in their drawer, and I partly agree. The color is not unusual, but the result it gives make me reach for it over and over again despite the fact that I probably have 20 other similar highlight. This gives a gorgeous glow, almost metallic, without being shimmery or glittery. It also applies so smoothly and I think it’s just really hard to get a bad result with this because it’s so flattering.

The price is 14.99$ but I would happily pay twice as much, because I still think it would be worth it. A hidden gem in their collection, so if you have a chance I recommend giving it a swatch if you see it in store!


Did you ever try anything from the H&M beauty line? Do you have any hits or misses to share then please do so in the comment! I would love to hear your experience with the brand.

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Juvia’s Place Saharan II – Review & Swatches!

Time for another review of another Juvia’s Place palette. If you read one of my previous ones you probably know my general opinion about Juvia’s Place, and after using this one I stand by my opinions: This brand is among my top three brands regarding eyeshadow formula, and the crown piece is off course their amazing metallic shades.


This palette is a 9-pan with the large pan size. I have to say I am not overly enthusiastic about every palette being a different size, but that’s just my sense of order speaking. I like same brands to have same sized palettes so they can be stored together and look neat. I guess that says more about me though, and has nothing to do with the quality of the product itself. It’s the same size as the Zulu palette if that makes more sense to you! The packaging is beautiful as always, maybe even a bit better than regular. I just like the colors andof the packaging a lot this time around.


The color selection is gorgeous. I am surprised by how much I like this actually, because when you look at Juvia’s Place palettes at least my eyes are more drawn to the brighter ones like Masquerade, Zulu and Magic. This color story of the Saharan II is more anonymous, but after taking a closer look it’s absolutely just as stunning as the ones mentioned above. The palette has 6 of the beautiful metallic formula and 3 mattes. I think the two blue shades makes a beautiful contrast to the warm and red toned mattes, peach ans bronze shades and they go well together in a look. The only thing I find myself missing in this palette is a lighter matte. All the three mattes are fairly dark, while many of the shimmers would be great for more wearable everyday looks if they were paired with a lighter crease shade. Now, you can off course wear whatever you feel like for everyday, but I know many people (including myself) like to tone it a bit down for work, so I do think this palette would be a lot more versatile if one of the mattes were a bit lighter. Off course, there is always an option to pick from another palette!


Although I am craving a slightly darker crease shade, the shadows that are in this palette is absolutely beautiful. There is no single bad shade and they are all beautiful and go well together. You may not think of a metallic blue and a dark matte berry as the obvious choice of color combination, but these work so nicely together. This palette makes you think about slightly unusual color combinations, which is great to spark some creativity.


I feel the same way about the Saharan II as I do with so many other Juvia’s Place palettes, I don’t really have anything bad to say about the quality. The metallics are Juvia’s Place masterpiece though, and you get 6 delicious shades here which is no less than great!

Have you tried this palette yourself? Give me your thought in the comments!

Remember you can also find me on Instagram



Review: Milani Powder Blushes “Coral Cove” and “Blossomtime Rose”.

I remember these being around for so long. I remember when I was still a Bachelor student back in 2011 finishing my first degree I was sitting and drooling over these online. Milani was not available in store at the time and there were only very few places that offered shipping to where I lived. Thinking of it, not much has changed.


So not too long ago I decided I would finally pick up one of these pretty rose blushes, and soon after I picked up another one. I got the shades “Coral Cove” (in front) and  “Blossomtime Rose”. The pigmentation is medium to soft I would say, so they are easy to apply without overdoing it, and they apply evenly without much fuzz. In other words these are quite user friendly, and you can apply them without putting too much thought on it. I also like pigmented blushes, but there is something nice about having a blush to apply that you just know won’t do you any wrong, like making you look slightly clownish when you are in a hurry and really just need to get out of the door! Coral Cove is a nice matte coral shade perfect for summer, and Blossomtime Rose is a pink with a soft golden sheen that looks good with any look. They got two more shades, but unfortunately the selection for deeper skintones is not that great. Considering they are not super pigmented and all the shades are quite pale. I thin they could with benefit release some deeper shades. Woulds a deep bright fuchsia look great with this packaging for instance? I hate it when I find blushes that are great but the color selection is mainly for fair or medium skin tones (I am looking at you too Physicians Formula!). We can just let Juvia’s Place be a great example of how to create blushes where everyone can find their shade. More of this please!


I think for being a 8.99 $ blush the packaging is quite decent. The thing that make them stand out are off course the beautiful rose pattern. The rest of the pattern is simple with clear lid and golden details. It does not have much weight to it, so it doesn’t feel expensive, but I think they look better than your average drugstore packaging and I can appreciate that. You get a LOT of product with these guys though, because they contain 17 grams of product. Compared to a MAC blush that has 6$ this is a pretty sweet deal considering how cheap they are!


I am also happy with their performance. I find that usually blush does not last longer than around 4 hours on me (with some very very few exceptions) and these lasts about that time. On my skin this is not more than expected so I am happy with it.

Actually I think everything considered these blusher are a bargain! I am hoping to pick up the shades I am missing eventually!

Have you tried these? What’s your opinion on them?

And remember to check out my Instagram as well!



Juvia’s Place The Saharan II – 4 Makeup Looks!

I am working on collecting all the Juvia’s Place palettes I can. They are making it a bit hard for me by releasing new palettes all of the time (not as crazy as Colourpop though), but I just love the color stories and the quality, so I will just keep working on collecting them. I am not that far away actually. If I include my most recent orders (that didn’t arrive yet due to international shipping taking it’s time as usual) the only ones I am missing are the Warrior and Warrior II. Off course, I aim at picking up both of them soon.

The Saharan II I got this summer and it’s a nice 9 pan palette that I’ve been playing around with to create some looks. I will try not to say too much about the palette now, but if you’ve seen my September favorites blog post then you already know how I feel bout this.

This is the four looks I created:


  • Juvia’s Place The Saharan II Palette – Zohra, Fez, Chefchaouen, Aziza, Taza.
  • Certifeye Tropical Wonders Palette – Bonobo.
  • Makeupgeek Gel Liner – Immortal.
  • Wet N Wild Lash Renegade Mascara-
  • Anastasia Dipbrow Pomade – Medium Brown.
  • Zoeva Brow Spectrum – Bro10, Bro90.
  • Zoeva Graphic Brow Fix.
  • Tarte Shape Tape – Light Medium.
  • H&M Colour Essence Eye Pencil – Azure Thing.
  • House of Lashes – Iconic.


  • Juvia’s Place The Saharan II Palette – Taza, Fez, Zohra, Nomad, Marrakesh, Aziza.
  • Certifeye Tropical Wonders Palette – Bonobo.
  • Makeupgeek Gel Liner – Immortal.
  • Maybelline Master Drama Kohl Pencil – Ultra Black.
  • Wet N Wild Lash Renegade Mascara-
  • Anastasia Dipbrow Pomade – Medium Brown.
  • Zoeva Brow Spectrum – Bro30.
  • Zoeva Graphic Brow Fix.
  • Tarte Shape Tape – Light Medium.
  • House of Lashes – Iconic.


  • Juvia’s Place The Saharan II Palette – Zohra, Nomad, Hadiya, Aziza.
  • Certifeye Tropical Wonders Palette – Bonobo.
  • Makeupgeek Gel Liner – Immortal.
  • Maybelline Master Drama Kohl Pencil – Ultra Black.
  • Wet N Wild Lash Renegade Mascara-
  • Anastasia Dipbrow Pomade – Medium Brown.
  • Zoeva Brow Spectrum – Bro30. Bro10.
  • Zoeva Graphic Brow Fix.
  • Tarte Shape Tape – Light Medium.
  • House of Lashes – Iconic.


  • Juvia’s Place The Saharan II Palette- Taza, Berber, Fez, Zohra, Chefchaouen.
  • Certifeye Tropical Wonders Palette – Bonobo.
  • Makeupgeek Gel Liner – Immortal.
  • Maybelline Master Drama Kohl Pencil – Ultra Black.
  • Wet N Wild Lash Renegade Mascara-
  • Anastasia Dipbrow Pomade – Medium Brown.
  • Zoeva Brow Spectrum – Bro30. Bro10.
  • Zoeva Graphic Brow Fix.
  • Bkr Cosmetics Pressed Glitter – Aqua.
  • House of Lashes – Iconic.

Yes, I did break the rules and I used a shimmer shade in the crease in that last look! I don’t believe in makeup rules. I believe that makeup is supposed to be fun and that you can do whatever you live with it.

Remember that I also have an Instagram that makes it easy to keep updated on my blog posts.



My Top 5 Concealers!

Time to share with you some long time favorites of mine. I have around 20 concealers sitting in my collection, and I have tried a bunch more. So I decided to narrow it down and present the top 5 concealers I have tried!


You may notice that the usual big time favorite Tarte Shape Tape Concealer is not among my top 5. That’s not because I don’t have it. I actually have it in two shades. It’s not because I don’t like it either, again I have it in two shades, but these 5 are all concealers I prefer over that very famous Shape Tape.


I think Makeup Revolution struck gold when they made this Revolution Conceal & Define concealer. This is just amazing and so affordable. It has a huge applicator that let’s you cover what you need under your eyes in one single swipe. The formula is quite thick and it needs to be set to avoid creasing. Many people consider this a dupe for Tarte Shape Tape. I disagree. To me this has a much nicer finish because shape tape is a bit dryer and more matte than this. This is an improved version of Shape Tape in my eyes! The only disadvantage is that you will go through a tube really fast. Now the brand got rid of that problem by releasing a super size version, but I prefer sticking to a smaller tube and changing it more often so the product stays fresh.


The Estee Lauder Double Wear Stay-In-Place Flawless Wear Concealer is the concealer that has been in my collection for the longest time (not this exact one off course) and it’s still going strong. This is a fantastic concealer when you really want to make sure your under eyes look good all day, because this really does stay in place all day. I actually found that it’s not the greatest match to a BB Cream that does not have the best longevity. I’ve tried it and ended up with very concealed under eyes while the rest of my face was worn off after some hours. It has good coverage and looks natural on the skin with a satin finish, and it has minimal creasing so you don’t really need to set it.Old time favorite for sure!


This Chanel Correcteur Perfection Concealer may very well be my favorite of them all. I want to keep all off my makeup off course, but if I had to pick just one it would be this. It has such a beautiful skin like finish, and it looks like “you” just covered up and brighter and better. The classic and chic Chanel packaging never hurt anyone either.


The Bare Minerals Stroke Of Light Eye Brightener is not exactly a concealer because it gives very light coverage, but it brightens and lifts the under eye like no other concealer can! For days when I just want a little bit of light coverage this one will do, but it also works really nice to  layer on top of other concealers to add some brightness.


Finally the NARS Soft Matte Complete Concealer! This is actually my only potted concealer. It has great coverage, a soft matte finish (does live up to the name!) and blurs and smooth out your under eyes really really nicely! Great option if you want something that looks a bit more matte. At least on me it does not look or feel drying.

All of these concealers work great for me. They are meant for different uses and for sure not all of them will fit all of you, but I tried to point out their performance so you can decide for yourself. If you want good coverage for instance then obviously avoid that one from bare minerals, and don’t buy the NARS one if you can’t stand a matte finish. However, I find all of these to work great and I will happily use every single one of them depending on what I want that day. I would recommend every single one, and I will repurchase every single one too!

Did you try any of these, and what do you think? What would your top 5 pick be? Leave a comment and let me know!




Juvia’s Place The Saharan Blush Vol.II

This one have been hanging around in my drawers for quite some time. Over a year and a half to be exact. But I have been using it quite frequently the last couple of months and I felt like writing a review for you. I do think that it’s a good thing to take a deep dive into your collection sometimes to find something to review. I really don’t think people who blogs or does YouTube and write reviews should feel forced to pick up only the new stuff to review. As makeup lovers we often have plenty of stuff laying around in our drawers, and the best thing is that these are products we often know very well, which makes them excellent review items. As long as they are not discontinued off course. If you are also a creator I challenge you; Next time you need to review something, open your drawers and have a look instead of heading over to your closest makeup store. I am sure we all have plenty of stuff laying around that deserves some attention.


But now maybe we should stop wasting time rambling and get on with the review? (I like to write, I can’t help it!).

The blush palette has a similar appearance as the eyeshadow palettes with those fancy funky ladies on the cover. The packaging is their standard cardboard with no mirror. It feels sturdy and are quite slim and easy to store. Inside you get a selection of 6 different shades.


The reason why I have been using these blushes more lately is because I got a bit of a tan this summer and I maintained it with self-tanner through fall. Many of these shades are too dark for me during winter, but during summer they are quite nice. The Vol.I blush palette I find to be too dark for me, so I did not pick it up, but I really like that they have an option for darker skin as well. I would however like to see one for fair skin too. I mean, there is so many makeup options for fair skin, and way to little for dark skin, so no need to complain really, but I think a third palette would be a fantastic addition! Imagine the Vol.I for darker skintones, Vol.II for medium skintones, and a Vol.III for light to fair skin tones! That would have been something! (We can dream right?).


The colors in this blush palette has a very nice variety!

Yara is a warm brown. Not the right color for me as a blush but it works really well as a warm bronzer if I have a bit of tan. It looks less orange on the skin than it does on the arm swatch, so I quite like it for the purpose.

Sola is a gorgeous dark rose gold with shimmer that would look just as amazing on the eyes as on the cheeks. This is too dark for me in winter, but it’s a beautiful summer time blush and I used it a lot lately.

Tau is a matte orange blush. This is actually so flattering on the skin, again this is too dark during winter but it’s a stunning warm matte blush for a bronzed summer look!

Bee is maybe the shade that works the least for me. I don’t feel it’s too dark for me during summer, I just feel it’s not the right tone. I can even make it work during winter with a super light hand, and if I really buff it out, but it’s just not my favorite anyways. This is the shade I get the least use out of. That being said there is nothing wrong with the quality and I bet this looks stunning on medium or even dark skin!

Zoba is my favorite. This one works all year for me, and is together with Leena the only two shades that are usable for me all year (I have light skin, but not fair). It’s pink with a golden sheen and looks amazing as a glowy blush!

The final shade, Leena, is a matte peach. This is just a great all year, all looks kind of blush. I often use this with a little bit of Zoba on top to give a very soft sheen. Perfect if you feel a bit pale and dull to brighten up the face.


The quality on these are great. They are quite pigmented though, but blend fairly easy, so with a light hand and a little bit of buffing they work really nicely. They don’t have any kickback in the pan so they seem fairly firmly pressed. Which means they are easy to control and they will last you for ever. I know I have used this palette quite a bit for the 1.5 years I’ve owned it and it barely shows any wear. So with Juvia’s Place reasonable pricing added to the equation you get a cheap, great quality palette that will last you almost forever. If that’s not a good deal I don’t know what is!

Have you tried Juvia’s Place blushes?

Remember you can also find me on Instagram!



Certifeye The Dynasty Palette – Review & Swatches!

I have been raving on and on about the Certifeye Tropical Wonders palette which is in my opinion the best of rainbow palettes out there. So I was off course excited to see how this palette compared.

The design of this palette is very similar to the tropical wonders palette with the same slim cardboard packaging and 12 colorful shades, but the design this time is a beautiful colorful castle. It’s both beautiful and simple at the same time.


Even though this is very colorful, it’s not a rainbow palette which is good as they can be a bit repetitive. You get a nice range of blues, greens purples, reds and even a few browns for the days you want to go natural.

This differs from the tropical wonders palette in the sense that it’s not only a matte palette. 6 of the shades are shimmer shades, while the other 12  are matte. The formula of the mattes are good. I really like the matte formula of the tropical wonders palette, but I am under the impression that these mattes are even a bit better. They feel a bit smoother and blend very easy as well as being very richly pigmented. You get exactly the shade you see in the pan without having to build up the intensity. You get full on pigment from the very beginning. Event the purple shades blend with easy, and I find that purple mattes can often be a bit more work to blend out. These ones work like a dream, even blending them out in the outer corner work like a charm and they are not patchy at all. High quality mattes for sure.


The shimmers are shimmers. So don’t expect a foiled or metallic finish. That’s not what these are. Not saying they are bad in any means, they are just not in the foiled category. I find that they work a tiny bit better with a damp brush. One shade that was a bit less pigmented than what I expected was the purple shade “Wealth”. This shade is a bit on the sheer side and I definitely had to use a setting spray on the brush to get it to perform as good as the rest of them. Otherwise I had no issued with the other shimmer shades. Shimmer shades are nice, but I would love to see some high shine foiled shades from this brand to match the intensely pigmented mattes!


I think the color story match the royal theme of the palette by being rich jewel toned deeper shades. I also really like that you get one shimmer for each color-family to go with the look. You can either go monochromatic with your look, or mix and match to get a fun colorful eyelook. I think the green and blue shades are nicely put together with a shimmer, and one lighter and one darker color. I found the two matte purples to be a bit too similar on the eyes. When I used them together I found that they were pretty hard to tell apart. Also the shade “Riches” and “Cloak” does look very similar on the eyes even though you can tell them apart in the pans. So I would wish they had put in either a very dark red or a very pale purple instead of colors that are so similar. The shades are off course not bad on their own, but I think a bit more diversity in the shades would make the composition of the palette even better! I do like though that they put in a few brown shades. Even though I love color it’s nice to get the option to go neutral within a colorful palette. I think it makes the palette even more versatile.


But overall with just a few minor nitpicking flaws (or improvement potential) this is still a very good palette that I would highly recommend.


I am at least happy to have picked it up, and I would for sure do it again if I had to. I am excited to test even more palettes from the brand now, because I love a nice, fun color story to play with!

Have you tried this palette, or anything else from Certifeye? I would love to hear your opinion!