This is a makeup line that I feel is totally underrated and not enough people focus on. A lot of people I’ve talked to didn’t even know H&M had their own beauty line in the drugstore price range.
I know availability differs a bit from country to country. Where I live h&M offers quite a large selection of makeup brands like NYX, Maybelline, L’Oreal and a few more in addition to their own line. Parts of the reason may be that we don’t have any drugstores. Ulta does not exits (and they don’t ship here either), and all the typical stores for makeup sell only luxury makeup brands like Dior, Guerlain, Chanel, Lancôme and so on. So we don’t really have any bigger stores that sell drugstore brands. For me where I live, H&M actually has the very best selection of drugstore makeup and it’s my go-to whenever I want to shop in store.
Other places only have the H&M beauty line available online. This beauty line is not available in China though, because they want to keep the line cruelty free.
Either way, this brand is worth having an extra look at, so I wanted to do a post with 5 of my favorite items from the brand. I was not able to decide to go for just 5, so in the end I ended up with 6. I just could not take any of these away!
H&M Cream Lipstick: These are luxury lipsticks for 9.99$. The formula on these are amazing and they really feel high end. Unfortunately the packaging is far from luxurious, but still I keep reaching for these over and over again. The formula is so rich and creamy and comfy to wear it’s amazing that you can get such a good lipstick from a drugstore priced brand. My absolute favorite is “Creamy Chestnut” which is a beautiful peachy nude. I am certain I will pick p more nudes from this line, and I highly recommend them!
H&M Pure Radiance Powder Blush: These are off course blushes that I love, otherwise they would not be in this post. But they are just so good! There is just something about how flattering the colors look, and how easy they are to apply. The feel and result it gives is so similar to a high end product and I don’t really know how H&M does it. The packaging again is sort of a sad story, but the inside is so good.
They got plenty of colors to pick from. The formula is sheer but buildable which is what makes it so foolproof to apply. They price again is 9.99$ but I often see these on sale for just a fraction of the price. H&M seem to change up their color selection quite a bit and you will regularly find their blushes and lipstick on sale for just a few coins, so make sure you check out if they have any on discount before looking at the full priced blushes. Either way, they are a bargain.
H&M Radiant Bronze Island Hopper Glow Powder: A beautiful baked radiant bronzer. My favorite way of using this is just as a topper on my regular bronzer to add a little bit of glow. Or you can use it on it’s own to really get that bronze goddess glowy beach queen kind of look.
This one is so glowy it could even be a highlight on deep complexions.
H&M Colour Essence Eye Pencil: I got a lot of these and there is a reason why. First of all they are 6.99$ but often found on sale. The selection of colors is great and you find everything from blacks, browns and nude to those fun popping colors that we love. There really is a pencil for everyone within this line.
They are pigmented and very smooth, so they can be used on the waterline as well as smudged on the lash line or even as a base for your eyeshadow. They will last all day on your lash line, and even have very decent staying power in the water line as these set and are not easily rubbed off.
I use these all of the time, and you can very often see them featured in the list of products under my makeup looks.
H&M Delicate Pearl Illumination Lustre Powder: This may look like your standard highlighter that everyone has e version of in their drawer, and I partly agree. The color is not unusual, but the result it gives make me reach for it over and over again despite the fact that I probably have 20 other similar highlight. This gives a gorgeous glow, almost metallic, without being shimmery or glittery. It also applies so smoothly and I think it’s just really hard to get a bad result with this because it’s so flattering.
The price is 14.99$ but I would happily pay twice as much, because I still think it would be worth it. A hidden gem in their collection, so if you have a chance I recommend giving it a swatch if you see it in store!
Did you ever try anything from the H&M beauty line? Do you have any hits or misses to share then please do so in the comment! I would love to hear your experience with the brand.