I am in general a big fan of the brands quirky and fun packaging and their products continue to suck me in. I have tried mostly eyeshadows and blushes as well as their infamous Mary-Lou Manizer highligher. But I decided a while ago (a long while ago actually, but this review needed to mature in my mind for a while) to test out their liquid lipstick formula.
The packaging is quirky and cute as usual. I picked up two shades. One is to little to properly try out the formula I feel, and three would be daring on a liquid lipstick I knew nothing about. After all I don’t want to spend money on three mid-range priced lippies without having a single clue if I would like them or not. Two seems like an appropriate number, so I picked up the shades Charming and Charismatic. The names are inspired by qualities you would like to see in men (or women) like Loyal, Honest, Reliable, Brilliant and so on. Fun, and very typical The Balm!
How do I like them though? First of all, they are all worth it just because of the scent. They smell exactly like thin chocolate mints, and I HAVE to sniff it every time I use it. It is sooooo good. However, it is very strong and it makes me crave chocolate. So if you don’t like the smell of mints, or don’t want to be lead into chocolate temptations then be warned! I love it though, but I probably gained 5 pounds from it.
It applies evenly with a single swipe, and the color is opaque. It takes a good while for them to dry down, and it does dry down completely matte in finish but it remains a bit tacky so it is not transfer proof. Being not completely transfer proof also means that is is quite comfortable on the lips. It does not feel drying on me personally (but keep in mind i don’t have a particularly low tolerance either).
Longevity is medium. After 3-4 hours with no food or drink it still looks good, but I found that it does fade quite easily if I have a meal. It also looks like when it fades it always start in the inner rim of the lip (butt-hole-like) instead of fading evenly. This happened with both shades, and I can imagine it is at least just as prominent in darker shades. This is not the liquid lipstick I would choose if I didn’t have the chance to do touch-ups. With that said it is no problem just adding a bit more on top, because it does not look gooey or weird if you add a second coat.
I like the scent though, so reapplying is kind of a guilty pleasure. However, these are not the best liquid lipsticks I have tried. The longevity is not superior and even though it is comfortable, I do have other liquid lipsticks with medium longevity that feels better on the lips. Still, I do enjoy them and I will keep wearing them.
Is this a must buy in the jungle of liquid lipstick though? If you like mint chocolate, than yes! If no, there are just as good or better options out there. Basically it is good enough to do the job, but it does not stand out unless you love mint chocolate.
Me personally, will continue using this because the colors are very flattering, and I adore the scent (I am very hung up on the scent if you cant tell). I might even pick up one of the red or darker shades, but that’s what people do when they love chocolate!